Unbounce - Latest Comments

Re: 544 Conversion Rate Optimization Tips

health insurance — Mon, 06 Sep 2010 12:27:55 -0000

this is 1 hell of a resource thanks

Re: BRAINSTORM: The Effects of Social Media on Landing Page Conversion

george charalampakis — Mon, 06 Sep 2010 10:32:05 -0000

Maybe on a thank you page you could use something like this:

"Follow us on twitter to get exclusive offers"

This way you give an incentive to them to follow your twitter account so as to get exclusive twitter only offers...

Re: The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphor

Gary Robinson — Mon, 06 Sep 2010 08:14:29 -0000

How about Mr Bump - he who 'bumps' your testing resources away to other 'urgent' projects... also the equivalent of walking into a lamp post

Re: Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Peter — Mon, 06 Sep 2010 07:21:20 -0000

thanks Oli....your tips are really useful....

Re: [How To] Use Traffic Segmentation and Landing Pages to Lift Your Conversion Rate

oligardner — Fri, 03 Sep 2010 21:07:15 -0000

Hi Andy,
How would a low CPC in this instance change the use of a segmentation strategy?
Could you elaborate a little more on your point?

Re: [How To] Use Traffic Segmentation and Landing Pages to Lift Your Conversion Rate

AndyBeard — Fri, 03 Sep 2010 18:39:19 -0000

In this you seem to have forgotten about ROI

Display you could be paying $0.02 per click depending on the creative, targeting and message fit to the offer.

Re: Win a 1-Year Subscription to Unbounce Plus a 99designs Landing Page Design [$11,000 of Prizes]

Kai Santoku — Fri, 03 Sep 2010 13:58:25 -0000

Just when I was thinking about doing another 99designs contest I found this gem! Quadrupled my participation of course :)

Re: The 5-Minute Conversion Health-Check Scorecard

Ricardo Falt — Fri, 03 Sep 2010 06:00:36 -0000

As a Newbie, I am constantly searching on the net for articles that can guide me. Thank you

Re: Win a 1-Year Subscription to Unbounce Plus a 99designs Landing Page Design [$11,000 of Prizes]

oligardner — Thu, 02 Sep 2010 17:36:32 -0000

Oops - thanks for catching that Zuly. Updated.

Re: Win a 1-Year Subscription to Unbounce Plus a 99designs Landing Page Design [$11,000 of Prizes]

Zuly Gonzalez — Thu, 02 Sep 2010 16:20:44 -0000

Hmmm...Third prize says 12 X $500 = $1500 :-)

Re: What are Your Visitors Thinking When They Should be Clicking?

oligardner — Wed, 01 Sep 2010 12:56:35 -0000

Thanks Michiel.
Look forward to seeing the wish list.

Re: Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Hannah Yarrow — Wed, 01 Sep 2010 11:59:35 -0000

Thanks for the great tips.

Re: What are Your Visitors Thinking When They Should be Clicking?

MichielGaas — Wed, 01 Sep 2010 05:17:52 -0000

Nice post. I really like unbounce as a tool. As for message & match: bad marketing = bad landingpage. I'm looking forward to see the results of the page we are about to publish. What I really like about unbouce is the IT-free thing. Great for a marketer like me. I could do with some enhanced features though. Will write up a wish list and send that to you guys for review. Ciao.

Re: What are Your Visitors Thinking When They Should be Clicking?

Michael B — Tue, 31 Aug 2010 15:58:04 -0000

I have to say that I have seen a lot of landing pages that ignores usability and converted horribly, even with message match with the ad.

I think this tool as aimed more at those marketers that are already aware of their conversions and trying to build a legit conversion audit for a site.

Plus, can we ever have too much info on our users?

Re: The 7 Secrets of Social Media Conversion [INFOGRAPHIC]

Darren Negraeff — Tue, 31 Aug 2010 13:30:58 -0000

Too often I see a great infographic that has no substance to back it up - it's nice to see lots of details to go with the pretty picture. I've been thinking about landing pages a lot lately so this is timely. Thanks Oli!

Re: BRAINSTORM: The Effects of Social Media on Landing Page Conversion

webprotech — Tue, 31 Aug 2010 04:47:33 -0000

The visitor landing on the page via some social media platform especially the conversational media already has the buzz about the brand in his mind and many times may be already influenced by it positively or negatively as the buzz may be.

Moreover, as now many people have the habit of confirming and discussing with peers on the social media about anything and everything under the sun there is a tendency to check out and catch up on the buzz about a brand on the social media after what results he shortlists for whatever query he must have searched via library search on the search engines.

So whether the visitor lands up on the page after catching up the social media or he goes there after the traditional search the social media buzz influences his decision.

Hence more than the color combo. of the page what people say about your brand is very important and vital for conversions.

Re: What are Your Visitors Thinking When They Should be Clicking?

oligardner — Tue, 31 Aug 2010 03:38:21 -0000

I'd be curious what you think of the central point of this post - about the effectiveness (postulated or experienced) of the feedback mechanisms discussed.

How much value do you think you could get out of someone via this type of interaction?

Re: What are Your Visitors Thinking When They Should be Clicking?

oligardner — Tue, 31 Aug 2010 03:33:56 -0000

Thanks for jumping in the conversation Eric.

It can be a tough scenario for sure. However, a decent proportion of our customers are internet marketers with a decent sense of how message match and information scent can be leveraged to improve the performance of the landing page.

For those that know - it's no problem.
It's an ongoing educational process to help educate those less familiar through materials in the blog and by evolving our UI and interaction models to make it intuitive enough that people can get it more quickly.

We'll also be building out our template set to cover industry verticals and other use cases to further simplify the process.

Re: What are Your Visitors Thinking When They Should be Clicking?

Eric Reiss — Tue, 31 Aug 2010 03:25:19 -0000

Although Unbounce is an interesting and useful tool, most landing pages fail for one simple reason: they do not directly respond to the message in the ad or brochure that sent them there in the first place. Hence, visitors are plunked down somewhere unfamiliar and have no idea where to go (from a home page, for example). For example, search for "ROI calculation tool" and Google's sponsored link will send you to a curiously unhelpful page. No conversion possibility in sight.

Your tool assumes that site owners understand how advertising works. Alas, most don't.

Re: [Brainstorm] What are the Top 100 Conversion Posts of All Time?

oligardner — Tue, 31 Aug 2010 00:38:37 -0000

Thanks Keith, I really appreciate the support.
And great additions to the list too. You just got us a lot closer to 100 with those 3 collections.

Re: [Brainstorm] What are the Top 100 Conversion Posts of All Time?

Keith — Tue, 31 Aug 2010 00:24:35 -0000

Hey Oli,

I think the best one I've read in a long time is the one you did for SEOMOZ (http://www.seomoz.org/blog/the....

I'm been posting my fav Conversion Posts lately on eMarketingMatador.com. You'll see you've been listed a few time. (Keep it up!)

MAY - http://www.emarketingmatador.c...
JUNE - http://www.emarketingmatador.c...
JULY - http://www.emarketingmatador.c...

Re: Unbounce Releases New Pricing, Multiple Domain Feature, Wufoo Forms, and the $5k Contest Winner

oligardner — Mon, 30 Aug 2010 14:26:52 -0000

Shopify is on our list for sure. Thanks for voting it up!

Re: Unbounce Releases New Pricing, Multiple Domain Feature, Wufoo Forms, and the $5k Contest Winner

Ian — Mon, 30 Aug 2010 14:20:39 -0000

integrate with Shopify!

Re: The 12-Step Landing Page Rehab Program [Infographic]

oligardner — Mon, 30 Aug 2010 14:17:53 -0000

A key thing you want to do is ensure secondary CTAs like this don't compete with your primary goal.
As such, it's a good idea to place them at the end.

If your traffic source is social media then placement of a related social media icon (twitter bird log etc) can be good at the top of the page to maintain the information scent, but you would leave the sharing interaction to a lesser spot on the page.

If you page is just about content - perhaps a viral video, then you might want your sharing mechanisms to be the primary goal, in which case they'd be prominent and close to the content in question.

If you are doing lead gen, then putting this type of thing on the confirmation page is a great tactic as it doesn't interfere with the main page.

At the end of the day, if having your page shared is one of your goals, then testing the placement for your audience is the best way to go.

Hope that helps.
Cheers
Oli

Re: The 12-Step Landing Page Rehab Program [Infographic]

Mark Faggiano — Mon, 30 Aug 2010 14:16:04 -0000

Oli-

Any opinion on the placement of the tools to enable social sharing? Should those be at the top of the page? The bottom? Both?

Agree with you that you need to know your audience. Just curious if you have any thoughts on what spots typically get the most engagement.